Ariel Color Care Detergent Powder is best used for semi-automatic washing machines and handwash. It provides tough stain removal for a bright clean in 1 wash. New Brightguard Technology ensures that clothes remain bright even wash after wash Ariel is the no. 1 brand recommended by washing machine manufacturers like LG, Whirlpool, Panasonic, etc. Ariel Color Care provides long lasting fragrance and deep down cleaning to deliver an impeccable clean and laundry experience.